Articles By: Atlaf Stationwala

Branding from the inside out
Branding from the inside out

As a health care provider, your organization’s brand should be much more than a recognizable name and an attractive logo. It should reflect what is special, unique and different about your organization. It’s about the values you express, your tone ...

Posted: September 4, 2012|From the CEO's Desk|1 comment

Shared accountability and stakeholder engagement pave path to success
Shared accountability and stakeholder engagement pave
path to success

When I arrived at York Central Hospital a little over a year ago, the hospital was in the midst of a major transformation. The health care team had just completed a 100-Day Action Plan to address a significant budget shortfall ...

Posted: February 2, 2012|From the CEO's Desk|0 comments

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